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Sunday, June 10, 2012

Dainik Bhaskar Synergy Awards 2012

Attended the Dainik Bhaskar Synergy Awards on 2nd June'12 at Hotel Fortune Landmark. The dress code was black. It was fun purchasing a black kurta only for the program. Except for 2 or 3, rest all of us were present from Srijan Avertising.
There were various categories of awards. Dainik Bhaskar made sure that every agency got an award. I choose not to comment on the Poster Award. Of course, the dances were superb. And in general, the program was good as also the dinner.
I did not like the Gillette Campaign that was shown on the screen. It was a real waste of client's money. Neither did I like the campaign being tied up with post 26/11 President's speech. It brought back painful memories. And weren't these the very people who had strongly objected to actor Ritesh Deshmukh visiting the gory site with his father (then Chief Minister Vilasrao Deshmukh) soon after 26/11 terror attack? Public memory is indeed very short!
Alaque Padamsee's 'Lalitaji ' will always remain my favorite ad. And for that matter Piyush Pandey's  Fevicol ads and so on. These ads have a strong connection with the Indian audience.